🔗 Share this article

TikTok is introducing a updated setting that enables them to reduce the volume of AI-created media appearing in their timelines. This initiative comes as the platform revealed that it currently hosts over 1 billion AI-generated clips.

Testing and Rollout

The new functionality is being tested over the following weeks before a widespread rollout. This advancement aligns with a surge in AI content, driven by new content generation software.

AI Content on Other Platforms

It has been noted that nearly one in 10 of the quickest rising channels on another major platform exclusively feature content made by AI. A considerable share of this material is considered low-quality AI content, a label for poor-quality, mass-produced content that is frequently illogical or surreal.

“We know from our community that numerous viewers enjoy content created using AI tools, from computer-generated images to science explainers, and we aim to give people the option to adjust the amount of that, depending on their own preferences,” said a company executive.

AI on the Platform

The platform disclosed that there are presently 1.3 billion videos on its app identified as artificially created. Overall, more than 100 m pieces of content are uploaded to the app each day, making AI content a relatively small part of its total content library.

User Control Features

Viewers will be in a position to decrease or raise the amount of AI content they watch by opening the content preference setting in the platform and picking the AI content topic. Further subjects that currently be modified under the filter include politics, style, aesthetics, and movement.

Platform Guidelines

The platform’s rules oblige users to tag lifelike AI-generated content, and it bans malicious fake videos of celebrities or critical incidents. Any realistic AI-generated clip that is unmarked can be deleted under its user guidelines.

Additionally, the service will now apply an “AI-made” tag to content created with its built-in AI features, or flagged by an collaborative effort for recognizing AI-generated material. This action is designed to stop users from seeking to evade the labeling process.

Responsible AI Funding

The platform is also launching a $2m AI literacy fund for specialists and organizations to develop educational content about responsible artificial intelligence. This program will support educational bodies specializing in educating computer science.

Content Safety Approach

The platform has defended its moderation strategy, following controversy over intentions to cut jobs for hundreds of review team members in the United Kingdom. It is expected to cut a significant number of roles in its trust and safety team in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.

A company official clarified that human moderation would still have a role, but AI can protect employees by removing the most graphic content prior to it gets reviewed by humans. The company stated a 76% decrease in explicit and harmful content seen by safety staff over the previous year due to intervention by its machine learning processes.

We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is proving valuable process content quickly.”